Adversaries may create and cultivate social media accounts that can be used during targeting. Adversaries can create social media accounts that can be used to build a persona to further operations. Persona development consists of the development of public information, presence, history and appropriate affiliations.^[1],[2]

For operations incorporating social engineering, the utilization of a persona on social media may be important. These personas may be fictitious or impersonate real people. The persona may exist on a single social media site or across multiple sites (ex: Facebook, LinkedIn, Twitter, etc.). Establishing a persona on social media may require development of additional documentation to make them seem real. This could include filling out profile information, developing social networks, or incorporating photos.

Once a persona has been developed an adversary can use it to create connections to targets of interest. These connections may be direct or may include trying to connect through others.^[1],[2] These accounts may be leveraged during other phases of the adversary lifecycle, such as during Initial Access (ex: Spearphishing via Service).

References

1. Lennon, M. (2014, May 29). Iranian Hackers Targeted US Officials in Elaborate Social Media Attack Operation. Retrieved March 1, 2017.
2. Ryan, T. (2010). “Getting In Bed with Robin Sage.”. Retrieved March 6, 2017.

Propojené úkoly

• MITREATTACK -

  © 2026 The MITRE Corporation. This work is reproduced and distributed with the permission of The MITRE Corporation. https://attack.mitre.org/

  Terms of Use

  LICENSE

  The MITRE Corporation (MITRE) hereby grants you a non-exclusive, royalty-free license to use ATT&CK^® for research, development, and commercial purposes. Any copy you make for such purposes is authorized provided that you reproduce MITRE's copyright designation and this license in any such copy.

  "© 2026 The MITRE Corporation. This work is reproduced and distributed with the permission of The MITRE Corporation."

  DISCLAIMERS

  MITRE does not claim ATT&CK enumerates all possibilities for the types of actions and behaviors documented as part of its adversary model and framework of techniques. Using the information contained within ATT&CK to address or cover full categories of techniques will not guarantee full defensive coverage as there may be undisclosed techniques or variations on existing techniques not documented by ATT&CK.

  ALL DOCUMENTS AND THE INFORMATION CONTAINED THEREIN ARE PROVIDED ON AN "AS IS" BASIS AND THE CONTRIBUTOR, THE ORGANIZATION HE/SHE REPRESENTS OR IS SPONSORED BY (IF ANY), THE MITRE CORPORATION, ITS BOARD OF TRUSTEES, OFFICERS, AGENTS, AND EMPLOYEES, DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO ANY WARRANTY THAT THE USE OF THE INFORMATION THEREIN WILL NOT INFRINGE ANY RIGHTS OR ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.

  See our FAQ for more information on how to use and represent the ATT&CK name.