+Artikel 53 Marketingmitteilungen
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Artikel 53 Marketingmitteilungen

1. Übersicht

,
Article 53 1.

Marketing communications relating to an offer to the public of an e-money token, or to the admission to trading of such e-money token, shall comply with all the following requirements:

(a) 

the marketing communications are clearly identifiable as such;

(b) 

the information in the marketing communications is fair, clear and not misleading;

(c) 

the information in the marketing communications is consistent with the information in the crypto-asset white paper;

(d) 

the marketing communications clearly state that a crypto-asset white paper has been published and clearly indicate the address of the website of the issuer of the e-money token, as well as a telephone number and an email address to contact the issuer.
Article 53 2.
Marketing communications shall contain a clear and unambiguous statement that the holders of the e-money token have a right of redemption against the issuer at any time and at par value.
Article 53 3.
Marketing communications and any modifications thereto shall be published on the issuer’s website.
Article 53 4.
Competent authorities shall not require prior approval of marketing communications before their publication.
Article 53 5.
Marketing communications shall be notified to the competent authorities upon request.
Article 53 6.
No marketing communications shall be disseminated prior to the publication of the crypto-asset white paper. Such restriction does not affect the ability of the issuer of the e-money token to conduct market soundings.

1.1 Referenzen

1.2 Identifizierte Anforderungen

1.3 Zugehörige Standards

2. Identifizierte Anforderungen

Anforderungen

3. Zugehörige Standards

Standards