If attackers manage to access a web server with administrative rights, they can use it to publish a manipulated website (defacement). This can damage an organisation's reputation. Similarly, publishing incorrect information (such as faulty product descriptions) can cause an organisation's public image to suffer. An organisation may also receive an official reprimand if content is published on its website that violates certain legal provisions. In addition, an organisation may suffer losses if its website is not available and potential customers switch to competitors as a result.