Users may utilise their Google account for central access to all Google services, including in connection with device management, recorded geographical locations, chat software, cloud storage, Google Play Store, music, books, movies, backups, bookmarks, or stored passwords for websites and synchronisation. Many other online service providers also use Google accounts for authenticating users.

If an attacker can authenticate themselves with a stolen Google account, they can use all the services connected to this identity. The attacker may also access the data stored there, locate devices, or reset them from a remote location (deleting all their data in the process), for example.