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3.1 Manufacturers should include, in their product oversight and governance arrangements, steps and features, including, where applicable, ESG features, that need to be followed, to identify, and update when necessary, the relevant target market of a product. 3.2 The manufacturer should, having first identified the target market, ensure that the prod-uct, including, where applicable, the product with ESG features, is deemed appropriate for the interests, objectives and characteristics of the identified target market(s). 3.3 The manufacturer should only design and bring to the market products with features, including, where applicable, products with ESG features, charges and risks, that meet the interests, objectives and characteristics of, and are of benefit to, the particular target market identified for the product. 3.4 The manufacturer should consider how the product fits within the manufacturer’s exist-ing product range and whether the presence of too many product variants prevents the consumer from making informed decisions. 3.5 The manufacturer should also identify the market segments for which the product is con-sidered not likely to meet their interests, objectives and characteristics. 3.6 When deciding whether or not a product meets the interests, objectives and character-istics of a particular target market, the manufacturer should assess the degree of financial capability of the target market.
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