+Article 39 2

Article 39 2

2.   The repository shall include at least all of the following information:

(a)

the content of the advertisement, including the name of the product, service or brand and the subject matter of the advertisement;

(b)

the natural or legal person on whose behalf the advertisement is presented;

(c)

the natural or legal person who paid for the advertisement, if that person is different from the person referred to in point (b);

(d)

the period during which the advertisement was presented;

(e)

whether the advertisement was intended to be presented specifically to one or more particular groups of recipients of the service and if so, the main parameters used for that purpose including where applicable the main parameters used to exclude one or more of such particular groups;

(f)

the commercial communications published on the very large online platforms and identified pursuant to Article 26(2);

(g)

the total number of recipients of the service reached and, where applicable, aggregate numbers broken down by Member State for the group or groups of recipients that the advertisement specifically targeted.

1. Panoramica

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Titolo Regolamentazione

1.1 Riferimenti

1.2 Requisiti identificati

1.3 Standard correlati

2. Requisiti identificati

Requisiti
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3. Standard correlati

Standard
Fonte Requisito
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