1. For the purposes of determining the reputational impact of the incident as referred to in Article 18(1), point (a), of Regulation (EU) 2022/2554, financial entities shall consider that a reputational impact has occurred where at least one of the following criteria is met:
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(a)
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the incident has been reflected in the media;
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(b)
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the incident has resulted in repetitive complaints from different clients or financial counterparts on client-facing services or critical business relationships;
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(c)
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the financial entity will not be able to or is likely not to be able to meet regulatory requirements as a result of the incident;
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(d)
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the financial entity will or is likely to lose clients or financial counterparts with a material impact on its business as a result of the incident.
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